Founder-led B2B growth

Find the accounts worth pursuing.

For founder-led B2B teams where the hard part is not sending more sequences. It is knowing which accounts deserve a founder-level route, what to say, and what happens next.

Map my first 50 accounts See the work
50 named accounts Route logic Value angles Weekly next actions
Input Founder ICP judgment
Selection Named account universe
Route Email, LinkedIn, partner, mail
Loop Weekly next-action review

The work before outreach

Most outbound help starts after the hard decisions.

Lists, sequences, and automation only work when the account logic is sharp. GTM Cadence starts with the commercial judgment founders usually keep in their heads: who is worth pursuing, what changed, and why this route might earn attention.

Signal What changed? Trigger, timing, gap, motion
Angle Why care now? Value prop matched to account context
Route How should it land? Founder POV, warm path, direct mail, email

Operating model

One operating loop for selection, context, route, and follow-up.

01 Choose

ICP, exclusions, buying triggers, and account tiers.

Fewer accounts
02 Understand

Signals, context, people, tools, and timing.

Sharper angle
03 Route

Email, LinkedIn, partners, direct mail, and founder follow-up.

Right channel
04 Run

Weekly review, next actions, message iteration, and data refresh.

Live cadence

What gets built

A usable account map, not a strategy deck.

The first outputs are practical operating artifacts: named accounts, why they fit, what signal matters, which route to use, and what the next action should be.

  • Specific company names
  • Reason to reach out now
  • Channel route by account

Ways to work

Start with the account map. Build only what the market justifies.

Entry

Account Map Sprint

ICP, first accounts, value angles, data gaps, and first route.

from£1.5k-£2.5k
Core

Pipeline System Build

Account list, enrichment workflow, messaging, channel routes, CRM workflow, and launch cadence.

project£5k-£10k
Ongoing

Weekly GTM Operator

Weekly account review, data refresh, message iteration, signal checks, and follow-up.

monthly£2.5k-£7.5k/mo

Fit

For markets where fit and timing matter.

Good fit

  • Founder-led B2B with a real offer and a narrow buyer universe.
  • Commerce infrastructure, fulfilment, logistics, gifting, AI GTM, workflow SaaS, or B2B services.
  • Useful market knowledge, but underbuilt account selection, tooling, or follow-up.

Not the fit

  • Generic SDR outsourcing or high-volume cold email blasting.
  • Pure AI automation without a commercial GTM outcome.
  • No account hypothesis, proof, or clear reason buyers should care.

First move

Map the first 50 accounts worth pursuing.

Send the target market, offer, current tools, and where pipeline gets stuck. The reply should come back as an account map, not a generic outbound plan.

Request packet Five inputs
  • 01Target market or ICP
  • 02Offer or value proposition
  • 03Current data sources and GTM tools
  • 04Channels already in use
  • 05Where pipeline gets stuck
Map my first 50 accounts