Founder-led B2B growth

Find the accounts worth pursuing.

GTM Cadence turns ICP judgment into a practical account map: who to pursue, why now, which route to use, and what happens next.

Map my first 50 accounts See the work
First deliverable 50 named accounts, route logic, value angles, and weekly next actions.
ICP and exclusions Signals and timing Value proposition Direct mail and follow-up

The work before outreach

Most outbound help starts too late.

Lists, sequences, and automation only work when the account logic is sharp. GTM Cadence starts with the commercial judgment founders usually keep in their heads: who is worth pursuing, what changed, and why this route might earn attention.

The result is a smaller, better account universe and a cadence the founder or team can actually run each week.

01 Choose

ICP, exclusions, buying triggers, and account tiers.

Fewer accounts
02 Understand

Signals, context, people, tools, and timing.

Sharper angle
03 Route

Email, LinkedIn, partners, direct mail, and founder follow-up.

Right channel
04 Run

Weekly review, next actions, message iteration, and data refresh.

Live cadence

What gets built

A usable account map, not a strategy deck.

The first output is a practical operating artifact: named accounts, why they fit, what signal matters, which route to use, and what the next action should be.

Account Map Sprint First 50 account system
Data gaps Value angles Weekly review fields

Ways to work

Start with the account map. Build only what the market justifies.

Entry

Account Map Sprint

ICP, first accounts, value angles, data gaps, and first route.

from£1.5k-£2.5k
Core

Pipeline System Build

Account list, enrichment workflow, messaging, channel routes, CRM workflow, and launch cadence.

project£5k-£10k
Ongoing

Weekly GTM Operator

Weekly account review, data refresh, message iteration, signal checks, and follow-up.

monthly£2.5k-£7.5k/mo

Fit

For markets where fit and timing matter.

Good fit

  • Founder-led B2B with a real offer and a narrow buyer universe.
  • Commerce infrastructure, fulfilment, logistics, gifting, AI GTM, workflow SaaS, or B2B services.
  • Useful market knowledge, but underbuilt account selection, tooling, or follow-up.

Not the fit

  • Generic SDR outsourcing or high-volume cold email blasting.
  • Pure AI automation without a commercial GTM outcome.
  • No account hypothesis, proof, or clear reason buyers should care.

First move

Map the first 50 accounts worth pursuing.

Send the target market, offer, current tools, and where pipeline gets stuck.

Map my first 50 accounts