Founder-led B2B growth
Find the accounts worth pursuing.
For founder-led B2B teams where the hard part is not sending more sequences. It is knowing which accounts deserve a founder-level route, what to say, and what happens next.
The work before outreach
Most outbound help starts after the hard decisions.
Lists, sequences, and automation only work when the account logic is sharp. GTM Cadence starts with the commercial judgment founders usually keep in their heads: who is worth pursuing, what changed, and why this route might earn attention.
Operating model
One operating loop for selection, context, route, and follow-up.
ICP, exclusions, buying triggers, and account tiers.
Fewer accountsSignals, context, people, tools, and timing.
Sharper angleEmail, LinkedIn, partners, direct mail, and founder follow-up.
Right channelWeekly review, next actions, message iteration, and data refresh.
Live cadenceWhat gets built
A usable account map, not a strategy deck.
The first outputs are practical operating artifacts: named accounts, why they fit, what signal matters, which route to use, and what the next action should be.
- Specific company names
- Reason to reach out now
- Channel route by account
Illustrative output: account, signal, route, and next action in one operating view.
Ways to work
Start with the account map. Build only what the market justifies.
Account Map Sprint
ICP, first accounts, value angles, data gaps, and first route.
from£1.5k-£2.5kPipeline System Build
Account list, enrichment workflow, messaging, channel routes, CRM workflow, and launch cadence.
project£5k-£10kWeekly GTM Operator
Weekly account review, data refresh, message iteration, signal checks, and follow-up.
monthly£2.5k-£7.5k/moFit
For markets where fit and timing matter.
Good fit
- Founder-led B2B with a real offer and a narrow buyer universe.
- Commerce infrastructure, fulfilment, logistics, gifting, AI GTM, workflow SaaS, or B2B services.
- Useful market knowledge, but underbuilt account selection, tooling, or follow-up.
Not the fit
- Generic SDR outsourcing or high-volume cold email blasting.
- Pure AI automation without a commercial GTM outcome.
- No account hypothesis, proof, or clear reason buyers should care.
First move
Map the first 50 accounts worth pursuing.
Send the target market, offer, current tools, and where pipeline gets stuck. The reply should come back as an account map, not a generic outbound plan.
- 01Target market or ICP
- 02Offer or value proposition
- 03Current data sources and GTM tools
- 04Channels already in use
- 05Where pipeline gets stuck