Targeted pipeline systems for founder-led B2B

Get better-fit accounts into your pipeline.

GTM Cadence helps B2B founders and lean GTM teams turn founder knowledge into a repeatable pipeline system: who to target, why they should care, how to reach them, and how to keep follow-up moving every week.

Map my first 50 accounts See what gets built
Account strategy Messaging and channel routes Weekly GTM operation
For B2B founders and lean GTM teams

Especially commerce infrastructure, AI GTM, fulfilment, logistics, and workflow-heavy software.

Pain You need more qualified conversations

But the account list, data, message, tools, and follow-up are not tight enough.

We build List, data, copy, tools, follow-up

A practical pipeline system the founder or team can actually run.

First move Map the first 50 accounts

Who to pursue, why they should care, and how to start the conversation.

What gets built

Fig 01

You leave with the actual pipeline system built.

A focused build of the assets that create better sales conversations: target accounts, useful context, sharp messaging, tool workflow, and weekly follow-up.

01

First account list

20-50 named accounts, fit criteria, buying triggers, exclusions, and priority order.

02

Research and enrichment

Clean account context, signal fields, AI research prompts, and usable account notes.

03

Messaging and routes

Email, LinkedIn, partner paths, direct mail, gifting, or founder follow-up where useful.

04

Tooling and cadence

CRM views, sequence workflow, review status, owner fields, and next actions.

Packages

Fig 02

Start with the account list, then build the system around it.

Three ways to engage depending on whether you need clarity, implementation, or ongoing operating support.

Entry

Account Map Sprint

ICP, first accounts, value angles, data gaps, and first channel route.

£1.5k-£2.5k
Most useful

Pipeline System Build

Account list, enrichment workflow, messaging, channel routes, CRM workflow, and cadence.

£5k-£10k
Ongoing

Weekly GTM Operator

Weekly review, data refresh, message iteration, signal checks, and follow-up.

£2.5k-£7.5k/mo

Fit

Fig 03

For companies with a real offer but an underbuilt pipeline system.

Best when the buyer is specific, the market needs judgment, and better targeting matters more than more volume.

Good fit

  • Commerce infrastructure, AI-native GTM tooling, fulfilment, gifting, logistics, operational SaaS, or B2B services.
  • A named-account universe where fit and timing matter more than volume.
  • A founder-led or small commercial team with useful market insight but limited process.

Not the fit

  • High-volume SDR outsourcing or generic cold-email blasting.
  • Companies with no clear customer proof or account hypothesis yet.
  • Pure AI automation projects disconnected from a commercial GTM outcome.

Start

Fig 04

Want the first 50 accounts mapped?

The fastest useful starting point is the target market, current value proposition, data sources, GTM tools, what has already been tried, and where pipeline currently gets stuck.

First move Map the first 50 accounts.

Send the target market, offer, current tooling, and biggest constraint. The reply can route you toward an Account Map Sprint, Pipeline System Build, or Weekly GTM Operator setup.

Map my first 50 accounts